Operations & Strategy for Food & Agriculture
Advisory, project-based, and fractional leadership support for food and agriculture businesses.
Services
Operations
Improve execution, alignment, and operational performance.
• Fractional operations support or leadership
• Organizational design
• Business process improvement
• KPI & management systems
Financial Planning & Performance
Support better planning, forecasting, and business decisions
• Financial modeling
• Product P&L analysis
• Margin analysis
• Budgeting & forecasting
Data & Reporting
Build practical reporting and analytics that help leaders make better decisions.
• Executive dashboards
• KPI & management reporting
• Business intelligence
• Data capture and workflow design
Sourcing and Supply Chains
Strengthen sourcing programs, supplier relationships, and supply chain performance.
• Strategic sourcing
• Supplier governance
• Human rights due diligence
• Traceability
• Supply chain assessments
Assessment & Due Diligence
Provide an independent perspective before making important operational, investment, or strategic decisions.
• Operational assessments
• Investment due diligence
• Organizational reviews
• Risk assessments
• Scalability evaluations
Agricultural Workforce
Support growers and agricultural businesses with practical operations, workforce, and compliance expertise.
• H-2A strategy
• Labor productivity
• Regulatory and buyer compliance
• Responsible sourcing requirements
A Practical View
Organizations pursuing differentiated sourcing strategies, business models, workforce approaches, sustainability commitments, or other long-term objectives often face higher costs and greater execution challenges than conventional competitors.Leaders in these businesses must often achieve more with less, balancing purpose, performance, and day-to-day execution while competing against larger or more conventional alternatives. Success requires operational discipline, financial clarity, and systems that help teams focus resources where they matter most.
Field & Trade Group helps leaders make better decisions, execute more effectively, and build the tools and processes needed to support both purpose and business performance.
Field & Trade Group | All rights reserved 2026
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Matt Rogers, Principal
Matt Rogers is an executive operator, entrepreneur, and advisor with more than twenty years of experience spanning agriculture, food, supply chains, labor systems, analytics, and business operations.Matt is the Co-Founder and former General Manager of AgSocio, where he helped build and lead a professional agricultural workforce company serving farming companies across California, Arizona, and Colorado. The company was founded on the belief that strong workforce management, operational discipline, and regulatory compliance can create better outcomes for both growers and workers. Under his leadership, AgSocio grew to employ hundreds of workers and support the production and harvest of more than 300 million pounds of produce annually.Prior to AgSocio, Matt spent more than a decade at Whole Foods Market in leadership roles supporting produce sourcing, supplier governance, forecasting, category management, and operational planning. Working with growers and suppliers throughout the Americas, he gained firsthand experience with the operational, financial, and supply chain challenges facing food and agricultural businesses at every stage of the value chain.Throughout his career, Matt has focused on helping organizations improve execution, strengthen decision-making, and build systems that support long-term growth. His experience includes organizational development, produce procurement, quality assurance, financial planning and analysis, business intelligence and reporting systems, supply chain oversight, labor and human rights programs, responsible sourcing initiatives, and fast-paced operations.Matt has also served in leadership and advisory capacities with organizations including the Equitable Food Initiative, the Grower-Shipper Association of Central California, and CIERTO-Global, contributing to industry efforts focused on workforce development, responsible sourcing, and supply chain accountability.Through Field & Trade Group, Matt works with companies, investors, nonprofits, and industry organizations seeking practical support to solve operational challenges, evaluate opportunities, build new capabilities, and strengthen business performance.